Hip-Hop mogul/advertising executive Steve Stoute took out a full page ad in today's (February 20th)
New York Times, calling out Neil Portnow, NARAS and the Grammy Awards over their treatment of rap music.
According to Stoute, the 2011 Grammy Awards were proof that the organization has lost touch with popular culture.
"Does
the Grammys
intentionally use artists for their celebrity, popularity and cultural appeal when they already know the winners and then program a show against this expectation? Meanwhile the National Academy of Recording Arts and Sciences hides behind the "peer" voting system to escape culpability for not even rethinking its approach," Stoute snapped.
Fans of Eminem,
Justin Bieber - three of the year's best-selling artists - were outraged when the artists were snubbed in their top categories by lesser known artists, who weren't as popular.
The past year's Grammy's enjoyed the highest ratings for the evening, prompting Stoute to accuse the Grammy's of using Hip-Hop and rap friendly artists like Justin Bieber, for their popularity.
"I imagine that next year there will be another televised super-close-up of an astonished front-runner as they come to the realization before a national audience... that he or she was used."
Steve Stoute is the founder of Translation, a company that has worked with Reebok, Target, State Farm, Lady Gaga, Mary J. Blige,
Jay-Z, McDonalds, Beyonce, Nas
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