Sean Combs, the entertainment impresario known as Diddy, is planning to launch a music-themed cable network, according to three sources with knowledge of his plans. The channel is called Revolt and is aiming to launch at the end of the year–12/12/12, to be specific.
Sources with knowledge of the Revolt playbook describe it as a music and music news channel with an urban skew. One described it as the old days of MTV, but for more of the African American audience. The venture is well funded, say the sources. Comcast will provide distribution as part of its commitment to the FCC to help launch minority owned networks.
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