NY Post Says Jay Z’s Brooklyn Nets Should be called “New York Niggas”

New York Post columnist Phil Mushnick is the center of controversy once again after a column that appeared in the publication Friday.

In his “Equal Time” column, Mushnick blasts the Brooklyn Nets for their continued association with rapper and minority owner Jay-Z. The passage is below:

“As long as the Nets are allowing Jay-Z to call their marketing shots—what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new “urban” home—why not have him apply the full Jay-Z treatment? Why the Brooklyn Nets when they can be the New York N——s? The cheerleaders could be the Brooklyn B—-hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!”

Jack Kogod (@Unsilent) posted on Twitter: “Looking forward to not reading Phil Mushnick’s independent blog.”

Sports Illustrated’s Andy Glockner (@AndyGlockner) writes: “This Phil Mushnick take on Nets/Jay-Z is remarkably ignorant.”

Ryan Jones (@TheFarmerJones) added some perspective about the source: “The thing about the Phil Mushnick column: It’s a Phil Mushnick column in The Post. He probably got a bonus.”

Everyone from SB Nation columnist Bomani Jones to Questlove of The Roots took to social media to blast the racially insensitive comments. Mushnick is no stranger to taking aim at rappers in his work, but his latest comments crossed a new line.

When the logo was revealed, Nets CEO Brett Yormark called the Jay-Z-designed logo “the new badge for Brooklyn.”